Style name: Boost Brigade x IN4MATION hi Performance
Color: Black Tee - White, Reflective Silver
Fabric: 5.5 oz 100% soft spun preshrunk cotton jersey, tagless neck - GReddy/In4mation print
FRONT - Left Chest: hi Performance x Boost Brigade logo
BACK - Large: hi Performance x Boost Brigade logo
In4mation is comprised of four partners, Ryan Arakaki, Todd Shimabuku, Jun Jo and Keith Kanagusuku. The concept of the name In4mation was from a popular cartoon VOLTRON, in which unique characters assembled to become one indestructible machine. The name In4mation and the “plus” logo mark symbolize a unique bond and signify In4mation’s positive outlook and welcoming attitudes attained by exploring varied paths of life. In4mation’s motto, “I Shall Proceed And Continue” is a catch phrase taken from an influential hip-hop band that serves as a reminder to follow our chosen paths and to keep on moving forward.
In4mation’s strength in this niche market is built upon a set of varied experiences, from being clothing reps, buyers, freelance designers and pro/am skate and surf team riders. Ryan, Todd, Keith and Jun have a resume list that embodies Hawaii’s action sports, lifestyle and retail market for the past decade.
The retail space opened in April of 2002 in Mililani, Hawaii. Once In4mation gained ground in capturing the market share of the areas fashion-conscious youth and young adults, the decision was made to relocate to a key Honolulu retail spot. July 11, 2003 marked the grand re-opening of In4mation. The new location is accessible to tourists and locals alike. Ryan, Todd, Keith and Jun are appreciative to all who walk through the doors, but will never forget their dreams of offering Hawaii a comfortable boutique space with a good atmosphere. The four want every customer to understand the concepts and methodology behind what they’re wearing, and to feel good wearing it.
In4mation is in a unique position to offer Hawaii special things from special places throughout the world, and plans on bringing in trendsetting merchandise that’ll keep people guessing, watching our latest moves. In4mation will always be going against the grain, leading instead of following, with alternative design concepts and eclectic lines and products. The In4mation crew is truly blessed to be able to grow and shape this store, using fresh perspectives that come into play against major lackluster retailers that make mundane attempts at pleasing the masses.